What Is Ad Recall Lift. Prior to the recall being announced all manufacturers started experiencing issues acquiring key components to produce new devices This resulted in all providers being put on an allocation status Meaning that no company can order more devices than their historical purchase history Second the FDA has yet to approve the mitigation plan to repair or refurbish current Philips.
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About the Estimated Ad Recall Lift (People) Metric
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The ad recall lift optimization delivers your ad to the people we estimate would remember seeing your ad if we asked them within two days The advertising industry has long used whether or not people remember your ads as a key sign of if they are resonating with audiences This was traditionally measured using ‘ad recall surveys’ We choose the best.
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A brand lift study is required for the most accurate measurement of ad recall However if your campaign doesn’t meet the criteria to conduct a full study the estimated ad recall lift (people) metric can be an accessible alternative.
